ABSTRACT
COVID-19 is having a significant impact on the world. Not only attacking the health sector, but the effect of this pandemic is also rooting in all industries. Several states are struggling with an economic recession within several months. Indonesia is one of the countries which experiences the economic downturn shown by the increase in the number of poverties, unemployment, and laid-off workers. While struggling with these issues, both government and Indonesian society should work together to prevent the economic recession. This research aims to capture the impact of social awareness by the community to slow down the pandemic’s effect. Social awareness as a snapshot of the neighborhood reinforcement method (NRM) is used to measure the program’s impact. This research is conducted in a subsidized housing community in Malang. Using structural equation model, this study attempts to measure five different aspects, including (i) economic aspects, (ii) human aspects, (iii) sociocultural aspects, (iv) political aspects, and (v) protection aspects. The result shows a different impact on each element, both positively or negatively. © 2022 by Emerald Publishing Limited.